Reprinted from News & Tech
Newsletters can be gold. But they require a little more digging than most publishers are doing today.
A lot of publishers use newsletters to push their news content out to readers each day, reaching an audience that wants the news to come to them rather than buying a paper or going to a website. A few also do calendar-oriented newsletters, telling readers about things to do for the weekend.
Those are a good start (and if you aren't doing both of these yet, you should get going), but that isn't where the gold is.
Newsletters also are a great way to create niche products and to test new concepts.MORE
According to the 2018 Local News Staffing Report conducted by the Radio Television Digital News Association and Hofstra University, total local TV news employment has surpassed total daily newspaper employment for the first time in the more than 24 years this survey has been conducted.MORE
The Akron Beacon Journal's owner, Black Press Ltd., recently announced the sale of the Pulitzer Prize-winning Akron Beacon Journal and its Ohio.com website to GateHouse Media, which owns multiple publications in Ohio including The Columbus Dispatch and The Canton Repository. Sound Publishing Holdings Inc., a wholly owned subsidiary of Black Press Ltd., bought the Beacon Journal in 2006.MORE
Olive Software's upgraded release of ODN (Olive Dynamic Newsstand) 2.0 offers a complete overhaul, bursting with new features for readers and publishers.
Olive Dynamic Newsstand 2.0 goes far beyond a digital print replica. It has many powerful features to enrich the reader's experience while providing newspaper publishers with a wide variety of new monetization and revenue opportunities.MORE
Starting June 7, tbt* will return to its roots as a weekly publication. The change allows tbt* to become the weekly go-to news and lifestyle guide for busy Millennials and Gen Xers in the Tampa Bay area.MORE
With unanimous support, the board of directors of Certified Audit of Circulations is recommending a merger with the Alliance for Audited Media to help keep audit rates low, ensure easy access of independently verified data to media buyers, and enhance customer service. Pending approval by both CAC and AAM members, the merger is expected to be complete this summer.MORE
Tronc, Inc. has announced the launch of branded content and events agency, Studio 1847.
Studio 1847 will serve as the brand marketing division of tronc, partnering with advertisers to engage consumers in new, innovative and experiential ways.MORE
GateHouse Media LLC has announced a partnership with Triton Digital, the global technology and services leader to the digital audio industry. Through this partnership, GateHouse Media will utilize Triton Digital's programmatic audio advertising marketplace, a2x, as well as its market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across online properties. The partnership will provide advertisers through Triton's a2x marketplace with access to GateHouse Media's 43 million unique online visitors per month.MORE
The Wenatchee (Wash.) World, which has been published by the Woods family for 111 years, has been sold to Wick Communications, a third-generation family-owned and operated media corporation, of Sierra Vista, Ariz.MORE
Three dynamic young executives from CNHI, plus young professionals from GateHouse, McClatchy and Swift Communications are among those who have been recognized in Editor & Publisher magazine's annual "25 under 35" feature.MORE
The independent local journalism produced by McClatchy's 30 newsrooms across the country is now easier to access online with a new subscription tool developed in a collaboration with Google. Subscribe with Google offers a frictionless way to purchase a subscription to any and all of McClatchy's 30 local news sites.More
SNPA is seeking volunteers to help judge three SNPA contests.More
Questionnaires for this year's SNPA Salary Survey are due by Friday. This survey provides good benchmarking data – all at no cost – but your participation is key! Every daily newspaper is encouraged to share data for this study.
Whether you publish a large-circulation paper with all of the positions included in this questionnaire ... or publish a small-circulation daily with a handful of positions: Please share your data for those positions that your newspaper staffs.
Download the survey questionnaire (Excel file)More