How to turn your newsletters into subscription gold 4/17/18

By Bill Ostendorf, Creative Circle Media Solutions
Reprinted from News & Tech

Newsletters can be gold. But they require a little more digging than most publishers are doing today.

A lot of publishers use newsletters to push their news content out to readers each day, reaching an audience that wants the news to come to them rather than buying a paper or going to a website. A few also do calendar-oriented newsletters, telling readers about things to do for the weekend.

Those are a good start (and if you aren't doing both of these yet, you should get going), but that isn't where the gold is.

Newsletters also are a great way to create niche products and to test new concepts.

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