When The Greeneville Sun published its "Around the Clock" special section last year, it not only made money but readers and advertisers asked for more. The paper obliged.
General Manager John Cash describes the section as featuring "ordinary people doing everyday things." That's all it is: photos of people taken over the course of a day. Only now it's a quarterly special section called "Around the Town."
"I think what people really liked is these are people who would never get their picture in the paper, probably," Cash said. "These are just every day, normal folks, doing whatever they do at work and during all hours of the day and night."More
On Sunday, The Washington Post launched The Opinions Essay, a new longform storytelling initiative from the Opinions section that will publish regularly online and in print. Featuring engaging graphics, extensive analysis and unique insights, the essays will allow readers to go in-depth on a range of topics including politics, foreign policy, health and more.MORE
GateHouse Media has launched Florida Time, a weekly Florida history column from The Palm Beach Post historian and reporter, Eliot Kleinberg. The series launched on Jan. 3 across 22 Florida markets including Jacksonville, Fort Walton Beach, Daytona Beach, Lakeland, Sarasota and West Palm Beach.MORE
Richmond's growing reputation as a prime "foodie town" now has a new newsletter to keep score on what's new, interesting and delicious.
Subscribers to Richmond Dines, the Richmond Times-Dispatch's latest email newsletter, will be treated to restaurant reviews, dining news and updates on beer, wine and more in the Richmond area.MORE
The true crime miniseries, which explores the dark side of the Sunshine State, has already received nearly half a million listens. Fans are calling the series "riveting.MORE
The last line of Editor Mark Lorando's first column on how The Times-Picayune works was this: "The floor is yours."
His readers took it.MORE
Even a successful publication needs retooling now and then, and that's what's happening with her™, a magazine published by the Telegraph Herald in Dubuque, Iowa.
Currently, her™ is inserted into the newspaper eight times a year and specialized issues are published separately twice a year. The magazine is also placed in 300 high-traffic areas such as restaurants, health clubs, spas and office waiting rooms.MORE
With the aid of three FOIA veterans, GateHouse Media's professional development series recently revealed six things journalists should keep in mind when requesting public records in order to make their requests more effective and less likely to be held up or denied.MORE
By Matt Dulin, director of community outreach, Columbia Missourian
Lessons learned include planning ahead, early promotion and keeping batteries charged.MORE
This emerging technology will allow newspapers to cover more local meetings and events – even local sports – with better than acceptable video and audio quality at a much lower cost.MORE
"People are the life, the driving force of every community," says Rick Kennedy, regional editor of The Hope (Ark.) Star. The paper highlighted 20 individuals who are moving their community forward and making improvements in the lives of others in a special "20 under 50" section published Saturday, June 3.
Hope Star readers were asked to participate by nominating people under the age of 50 who are making big contributions in Hempstead County.
Click the link below to view the special section.MORE
This free, easy-to-use tool was built for newsrooms and freelancers to begin addressing the challenges of newsletter curation. As it stands, newsrooms no longer have the time nor the resources to maintain unfocused newsletter programs that don’t achieve their goals. Opt In is an online tool that gives news organizations, freelancers and regular people the ability to build an e-newsletter strategy from scratch, or create a plan to improve upon an existing one.More
When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it's critical that newsrooms make a concentrated push for sign-ups. Many newsrooms use ads in house and on other websites, or opt for an embedded sign-up box in the body of an article or on their landing page. But some are still using the good old pop-up form.
But there's a catch: The pop-up form can be tricky. Sites can be dinged by Google for interrupting or obscuring the reader's experience. So why bother? At nearly 2 percent, the conversion rate for pop-ups is remarkably high, and while using them may interrupt usability, gaining immediate access to a reader's inbox is a powerful tool for newsrooms.
Pop-up forms get a bad rap, but for those sites that are willing to take the risk by using ads to garner subscribers, they make it worth their while.
We've listed five of our favorite, most eye-catching pop-up forms from across the web. Not only are these forms interesting, they actually convince us to sign up for a newsletter we otherwise may have overlooked.More
The Times-Picayune and The New York Times have begun a partnership that will explore the causes and potentially catastrophic effects of coastal erosion and sea level rise along the Louisiana coast.More