The News Media Alliance has launched the final ad of the second phase of its Campaign to Support Real News. The new ad puts an exclamation point on the storyline it began in October 2017 with a strong statement: "We Are Real News," and unlike other news "publishers," our high-quality investigative journalists are committed to reporting the truth.MORE
In a column published yesterday, Clint Shelton, publisher of The Decatur (Ala.) Daily, announced that the paper is changing the print frequency of the paper to five days a week – because of changing reader habits and a new tariff being levied against newsprint.
Beginning March 5, the print edition of The Decatur (Ala.) Daily will be delivered daily except Saturday and Monday. The monthly subscription rate, unchanged since 2015, will not change.MORE
Reprinted from The Virginian-Pilot
The Virginian-Pilot in Norfolk, Va., has announced that it will outsource much of its newsroom print page design to an outside vendor.
The Pilot previously said it was considering taking this action as a way to save money in an era where newspapers are seeking to grow online while fighting a decline in print revenue.MORE
Reprinted from Columbia Journalism Review
In mid-January, the U.S. Department of Commerce slapped a tariff on Canadian newsprint, which is used by around 75 percent of U.S. publishers and is particularly prevalent in the Northeast. Even though the duty may yet be reversed, American newspapers – already struggling to go to print in an era of rapidly declining circulation – have to pay it in the meantime. Many publishers fear it'll add upward of 10 percent to their print costs, and could even result in job losses.MORE
Lee Enterprises, Incorporated has sold its newspaper and digital media operations in Maysville, Ky., to Champion Media LLC, including The Ledger Independent and maysville-online.com, according to Randy Cope of Cribb, Greene & Cope who represented Lee Enterprises in the sale.MORE
Paxton Media Group has purchased The Daily Herald of Roanoke Rapids, N.C., from Wick Communications.
Dirks, Van Essen & Murray, a media merger and acquisition firm based in Santa Fe, N.M., represented Wick Communications in the transaction. Terms of the transaction were not disclosed.MORE
The finalists for the Mega-Innovation Award have been announced. Read this story to see which companies placed in the top four. The winner will be announced Tuesday, Feb. 27, at the Mega-Conference.MORE
A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.More
A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like “what goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”More