Here's what you won't see any longer on a Shaw Media news website: pop-ups, surveys, auto-play videos, takeovers and Taboola. Or, as Tom Shaw describes them, "all the kinds of things that our readers hate."
What you will see, once you've read three to five stories on a site, is a notice asking you to support local journalism by subscribing. The company has redesigned its news websites to be user-friendly, intending to make up in paid subscriptions was it loses in advertising.MORE
Flypaper, WEHCO Media's local digital marketing agency, started out in cities and towns served by WEHCO properties, but it's not necessarily connected with newspapers. In fact, Flypaper has moved into an entirely new market in Nashville, Tenn., and the agency intends to keep growing.MORE
Customer: It's a very simple word and one that is underused in the newspaper business, Ken Doctor told attendees at the 2018 Mega-Conference on Monday.
Like SNPA on Facebook so you don't miss pictures from Day 2 and more!MORE
At the Mega-Conference Tuesday morning, Jeff Sonderman and Gwen Vargo of the American Press Institute, shared the results of API's just-released study on what motivates new subscribers.
In this report, API identifies nine distinct "paths to subscriptions" – the motives and conditions that together lead a person to subscribe. Some people are looking for coverage of a particular passion topic. Others have subscribed because of a change in their lifestyle. Some want coupons to save them money. Some discovered the paper through social media. Others want to support journalism as an institution. All are subscribers.MORE
A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like: “What goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”MORE
Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.MORE
W.B. Grimes & Company, a leading mergers and acquisitions (M&A) advisory firm serving the media, entertainment and professional sports industries, has announced that its Global Media, Events & Information Services Group, and its Newspapers Group have been acquired by John J. McGovern, a former senior associate with the firm.MORE
The Commonwealth (Greenwood, Miss.) will no longer publish a print edition on Mondays due to advertising declines, company officials have announced.
The change to producing a print edition Tuesday through Friday afternoons and Sunday morning went into effect this month.MORE
The independent local journalism produced by McClatchy's 30 newsrooms across the country is now easier to access online with a new subscription tool developed in a collaboration with Google. Subscribe with Google offers a frictionless way to purchase a subscription to any and all of McClatchy's 30 local news sites.More
SNPA is seeking volunteers to help judge three SNPA contests.More
Questionnaires for this year's SNPA Salary Survey are due by Friday. This survey provides good benchmarking data – all at no cost – but your participation is key! Every daily newspaper is encouraged to share data for this study.
Whether you publish a large-circulation paper with all of the positions included in this questionnaire ... or publish a small-circulation daily with a handful of positions: Please share your data for those positions that your newspaper staffs.
Download the survey questionnaire (Excel file)More