Cutting the website clutter 2/27/18

By Jane Nicholes, SNPA Correspondent

Here's what you won't see any longer on a Shaw Media news website: pop-ups, surveys, auto-play videos, takeovers and Taboola. Or, as Tom Shaw describes them, "all the kinds of things that our readers hate."

What you will see, once you've read three to five stories on a site, is a notice asking you to support local journalism by subscribing. The company has redesigned its news websites to be user-friendly, intending to make up in paid subscriptions was it loses in advertising.

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Beyond the newspaper market 2/27/18

By Jane Nicholes, SNPA Correspondent

Flypaper, WEHCO Media's local digital marketing agency, started out in cities and towns served by WEHCO properties, but it's not necessarily connected with newspapers. In fact, Flypaper has moved into an entirely new market in Nashville, Tenn., and the agency intends to keep growing.

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Destination 2020: How do we get there stronger and smarter? 2/27/18

Customer: It's a very simple word and one that is underused in the newspaper business, Ken Doctor told attendees at the 2018 Mega-Conference on Monday.

View a four-minute video clip on the SNPA Facebook page

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Paths to subscription: Why recent subscribers chose to pay for news 2/27/18

At the Mega-Conference Tuesday morning, Jeff Sonderman and Gwen Vargo of the American Press Institute, shared the results of API's just-released study on what motivates new subscribers.

In this report, API identifies nine distinct "paths to subscriptions" – the motives and conditions that together lead a person to subscribe. Some people are looking for coverage of a particular passion topic. Others have subscribed because of a change in their lifestyle. Some want coupons to save them money. Some discovered the paper through social media. Others want to support journalism as an institution. All are subscribers.

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Ad campaign emphasizes difference made by The Post and Courier 2/20/18

A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.

Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."

She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."

Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.

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What a California newspaper is learning as it experiments with podcasting 2/19/18


By Jennifer Nelson, Donald W. Reynolds Journalism Institute

A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like: “What goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”

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Classifieds done right 2/15/18

Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.

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W.B. Grimes changes ownership 2/14/18

W.B. Grimes & Company, a leading mergers and acquisitions (M&A) advisory firm serving the media, entertainment and professional sports industries, has announced that its Global Media, Events & Information Services Group, and its Newspapers Group have been acquired by John J. McGovern, a former senior associate with the firm.

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Marketing campaign - Charleston, S.C. 2/14/18

Shared by The Post and Courier, Charleston, S.C.

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Greenwood Commonwealth begins publishing five days a week 2/13/18

Reprinted from the Commonwealth, Greenwood, Miss. (edited slightly)

The Commonwealth (Greenwood, Miss.) will no longer publish a print edition on Mondays due to advertising declines, company officials have announced.

The change to producing a print edition Tuesday through Friday afternoons and Sunday morning went into effect this month.

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