Five case studies of optimization and engagement
How can news organizations effectively capture the attention of today's digital consumers? Read success stories from media companies around the globe.
MOREEmail as a revenue stream
Chances are, many SNPA newspapers already know about Site Impact, the email marketing company that goes through 145 million addresses to find just the consumers who may be interested in a client's ad.
While CEO Brandon Rosen keeps the papers' names confidential so as not to give away competitive strategies, he says there are a lot of them. "The reason to work with us for the newspapers is, we're the source. We're a wholesale email marketing company. There are a lot of brokers out there. We don't broker anything."
Rosen will say that six of the 10 largest newspaper companies in the country are clients of Site Impact and two more are in negotiations. Smaller groups of papers use it as well, as do other media companies, advertising agencies, list brokers, radio and TV stations.
Site Impact, www.siteimpact.com, which has recently applied to membership in SNPA, prides itself on speed and the reliability of its database. If one newspaper has its own database of 10,000 emails, Site Impact probably has 20,000 in the same area, Rosen said.
MORENLRB vacates Hy-Brand joint employment liability standard
On Feb. 26, the NLRB vacated its recent ruling in the Hy-Brand Industrial Contractors case, which overruled the National Labor Relations Board's controversial Browning-Ferris decision.
MOREHD Media to buy Charleston Gazette-Mail
HD Media, publisher of the Huntington (W.Va.) Herald-Dispatch, has been approved as the successful bidder to acquire the Charleston (W.Va.) Gazette-Mail.
MOREJournalism Competition and Preservation Act of 2018
In an effort to ensure fairness and preserve critical access to trusted, high-quality news, Congressman David Cicilline (D-RI), the ranking member of the House Judiciary Antitrust Subcommittee, introduced the "Journalism Competition and Preservation Act of 2018."
MOREOgden to acquire Byrd newspapers in Virginia
The Byrd family, owners of daily newspapers in Winchester and Harrisonburg, Va., has reached an agreement to sell its publications to Ogden Newspapers, a family-owned newspaper group with 43 daily newspapers published in 16 states.
MORENew Media Investment Group to acquire Austin American-Statesman
New Media Investment Group Inc., one of the largest publishers of locally based print and online media in the United States as measured by number of publications, announced today that it has agreed to acquire the Austin American-Statesman and its niche publications and companion websites from Cox Media Group, LLC for $47.5 million.
MOREAP, HHMI expand collaboration to bolster health, science coverage
The Associated Press has announced an enhanced collaboration with the Howard Hughes Medical Institute's Department of Science Education that will further expand the news agency's reporting on health and science over the next three years.
MORESNPA newspapers shine in E&P's '10 Newspapers That Do It Right'
Four SNPA members made the list of Editor & Publisher's "10 Newspapers That Do it Right." And, another five were recognized among the Honorable Mentions. Congratulations!
MOREKroger and personalization: A grocery retailer becoming a media player?
By 2021, 90 percent of Kroger’s in-store sales are expected to be influenced by digital in some way, Michael Wilhite told attendees at the Mega-Conference last Tuesday.
Wilhite is vice president of data strategy for 84.51° – the analytics arm of Kroger. This division employs a sophisticated, proprietary suite of tools and technology to turn customer data into knowledge. Its aim is to put the customer at the center of every business decision.
Kroger’s advertising strategy is centered on using big data and knowledge about its customers to cut through the clutter to drive real connections and sales.
While Kroger’s heritage is that of a grocery retailer, Kroger Precision Marketing, which launched in the Fall of 2017, is giving the company the opportunity to expand its business through exclusive touchpoints: advertising on Kroger channels, word-of-mouth advertising and advertising across the web.
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We have a new website:
www.newspapers.org
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.
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New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.
MoreSNPA's staunchest advocate honored for 43 years of service
Edward VanHorn, who went to work for SNPA 43 years ago straight out of the University of North Carolina, will be honored at next week's SNPA-Inland Annual Meeting as this year's recipient of the Frank W. Mayborn Leadership Award. The award is named for the Texas newspaperman who helped shape SNPA in the early 1950s and served as president from 1961 to 1962.
"He's been that silent leader behind the newspaper industry and SNPA," said SNPA President PJ Browning, president and publisher of The Post and Courier in Charleston, S.C. "We're honored to have the opportunity to give him this award as he's retiring. We thought it was very fitting."
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