McClatchy to launch video storytelling incubator 2/28/17

Video Lab West, McClatchy's new effort in the creation and consumption of digital video, is planning to arrive in the Historic Sacramento train depot, along with leading tech partners.

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USA TODAY NETWORK initiates ReachLocal roll-out across all local markets 2/28/17

USA TODAY NETWORK, part of Gannett Co., Inc., has launched a phased rollout of ReachLocal to its 109 local markets in the United States. Gannett acquired ReachLocal, an innovative digital marketing solutions company, in August 2016.

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Employer must pay medical premiums for strikers 2/28/17

By L. Michael Zinser, The Zinser Law Firm

On Feb. 23, in a 2-to-1 decision with Acting Chairman Miscimarra dissenting, the National Labor Relations Board ruled that an employer had to continue health insurance premiums during a strike.

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WEHCO Media papers publish Statement of Core Values 2/28/17

"Impartiality means reporting, editing and delivering the news honestly, fairly, objectively, and without personal opinion or bias," states the opening paragraph of the Statement of Core Values that WEHCO Media began running in all of its newspapers on Saturday, Feb. 18.

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Florida Weekly defied the odds for new start-ups and became media leader 2/28/17

By Mary Ann DeSantis, SNPA Correspondent

Just as Florida Weekly launched in 2007, the nation was headed into the "great recession." Pason Gaddis, however, did not let dire economic predictions steer him away from his vision to create a publication that would become a technological leader in Southwest Florida's media arena. As president and CEO of Florida Weekly, Gaddis spoke at the 2017 Key Executives Mega-Conference in Orlando about being a "Print Disruptor."

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Local newspaper also provides local TV 2/24/17

By Jane Nicholes, SNPA Correspondent

Calkins Media was the recipient of the Mega-Innovation Award presented Friday afternoon at the Key Executives Mega-Conference.

When Calkins Media was named a finalist for last year's Mega-Innovation award, its video stream produced by the Bucks County Courier Times was a repeating four-hour content block. Now, it is essentially a local TV station.

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Print classifieds merge with digital 2/24/17

By Jane Nicholes, SNPA Correspondent

To revive classified advertising, the Albuquerque Journal linked its print product to smartphones. The result has been a positive swing of more than $70 per ad.

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At McClatchy, everyone can innovate 2/24/17

By Jane Nicholes, SNPA Correspondent

Despite the industry-wide focus on digital, many a newspaper company is still trying to figure out how to make money at it. Revenue from digital often makes up only a small percentage of total annual revenue even if the percentage is growing.

But McClatchy's answer to that question as asked on the Mega-Innovation Award entry form is an eye-popping 72 percent. Yes, digital revenue made up 72 percent of total revenue over the past 12 months.

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The Sway's marketing tactics are a little bit different 2/24/17

By Jane Nicholes, SNPA Correspondent

If there's another newspaper with a beer named after its innovation, we haven't heard about it.

The Pilot publishes Wednesdays and Sundays and circulates 12,500 papers in Southern Pines, N.C. It, like many other papers, looked for a way to reach millennials with advertising and news while capitalizing on the services offered by its in-house First Flight Digital operation.

What The Pilot came up with does not involve top executives at the paper, and it isn't afraid to take a risk. The name of the product is The Sway, and it's an email newsletter "that delivers bite-sized information with a funny, snappy voice," according to the paper's entry.

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Innovation Award finalists to present this afternoon at Mega-Conference 2/24/17

Learn from these innovative companies at the Key Executives Mega-Conference.

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