SNPA Board of Directors approves two new members

During a meeting in Atlanta on Friday, July 14, the SNPA Board of Directors approved two new members: Digital Genie and ITI Digital.

Digital Genie^TM builds the bridge from where digital is today to where you want it to be. Carol Evanicky (chief revenue officer) and Penny Merian (chief product officer) can help to improve the effectiveness of your sales team and assist you in leveraging data to drive audience, sales and product decisions. In other words, they can help you define, price and roll out digital products targeted at specific audiences and advertiser segments.

ITI Digital has partnered with Facebook, TicketMaster and EventBrite to provide media organizations with an automated event calendar that will drive new revenue to your paper. Franci Edgerly is CEO and president of ITI Digital and can be reached at (912) 267-6076 or franci@iti-digital.com

Read more about ITI Digital:

• ITI Digital can help you increase your revenue and engage with your target audiences

For information about membership in SNPA, contact Paulette Sheffield in the SNPA office: (404) 256-0444 or paulette@snpa.org.