The Virginian-Pilot is testing a new way to add context to a story, and asking readers to help
By Erica A. Smith, online editor and director of digital strategy, The Virginian-Pilot, Norfolk
Our newsroom works to tell the stories of Hampton Roads. That may be sharing the significance of the area's last yock restaurants, a look back at a concert, a breakdown of the upcoming high school football season, action taken at a city council meeting, or the story behind a tragedy.
Recently we began asking how we can more effectively share the story behind those stories, key people or terms, whether that's background information or a related video or story. In partnership with Hindsight Technology Solutions, we are launching a feature called Smart Tagging that will provide quick background on key words and phrases in a story and recommend related Pilot stories.
Smart Tagging reads through an article and identifies key terms, which it highlights in gray. Click on a highlighted word or phrase to learn more about it without leaving the story, or opening a new application or browser window.
This experiment is only available on desktop browsers, and only in the military news section. And it's a beta feature, meaning we're still working on perfecting it. Your feedback will help us with that.
Try it out, and let me know what you think. On a story with Smart Tagging, click the "give feedback" link at the bottom of the recommendations, or send me an email at firstname.lastname@example.org.