2018 Mega-Conference

Personalization and UX Strategies

Bill Densmore (moderator), Brandon Erlacher and Daniel Schaub
Bill Densmore (moderator), Brandon Erlacher and Daniel Schaub
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"Looming regulation and fast-changing public expectations are complicating the battle to deepen and extend direct services to readers and other users," says Bill Densmore, executive director of the Information Trust Exchange Governing Association. "Acquiring first-party data is essential to take advantage of breakthroughs in personalization and user experience."

At next week's Key Executives Mega-Conference, learn how to drive revenue from online readers without sustaining a decline in programmatic revenue from reduced page views and monthly unique visitors.

The Mega-Conference opens Monday in San Diego. It's not too late to register. Walk-in registrations also will be accepted at the door.

During this sesson on the opening day, hear how our presenters' companies are utilizing personalized data from multiple sources to selectively target and monetize readers differently than a traditional hard or metered paywall approach. And, hear about strategies and technology necessary to create the funnels and algorithms that power this approach.

Joining Densmore on this panel are:

  • Brandon Erlacher, vice president of strategic data, Sandusky Newspaper Group, and publisher, Standard-Examiner, Ogden, Utah
  • Daniel Schaub, corporate director of audience development, McClatchy

Densmore encourages media executives: "Come hear details of two companies' right-now, in-the-field approaches, and survey with us the horizon of opportunities."

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TEAM DISCOUNTS are available to newspapers that bring more than one person to the conference.

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