Be relevant in real estate
Listing platforms are out as prime listings sell in minutes. Realtor ranks are swelling again after the hard years of the Great Recession. How do they stand out? And how can your newspaper help them?
At the Key Executives Mega-Conference, Feb. 26-28 in San Diego, listen to success stories from GateHouse newspapers and The Post and Courier of Charleston, S.C., and re-capture market share from this hot market.
Presenters are Amy Gilbert Sutton, major/national advertising manager of The Post and Courier, and Lucy Talley, regional vice president, GateHouse.
TEAM DISCOUNTS are available to newspapers that bring more than one person to the conference.
"One solution never fits all – especially in this competitive environment," says Talley, who also is publisher of the Gaston Gazette in Gastonia (N.C.) and the Shelby (N.C.) Star. "We're finding ways to help our clients differentiate themselves while building loyalty with existing customers and helping them find new ones."
She said the GateHouse integration with Houzz is part of a strategy to create local home and real estate destination channels within the newspaper's websites.
"This is a unique, first-of-its-kind partnership adding tremendous value for both consumers and business-to-business customers," Talley said. "The collaboration will bring Houzz's inspirational home design content and robust shopping experience to approximately 39 million readers each month. The Homes channels will also feature local real estate content, homes for sale and recent transaction information, including tools to help prospective buyers and sellers."
Sutton will be looking at how newspapers can best anaylze their current real estate situation and capitalize upon it.