3 ways to use quizzes this football season

When it comes to fall sports, football is king. Nearly 50 percent of Americans are a fan of the sport. It doesn't matter whether you have a pro team in your city – college and high school teams still draw in a huge (if not bigger!) fan base.

So, how can you be prepared to target this massive audience?

Quizzes present a great opportunity to reach a ton of users (avid and casual fans alike) and engage them all season-long.

Watch our short two-minute video here and then read through these three touchdown-worthy ways to use quizzes to capitalize on football:

1. Personality Quizzes
Personality quizzes are a fun alternative to target the diehard football fans as well as those who don't know much about the sport. Plus, you can use this to collect email addresses and to learn about your audience. Quiz questions like "What type of car do you drive?" may be great to help direct your future targeting for automotive-related campaigns.

Why not try one of these turnkey football personality quizzes:

• Can We Guess Your Tailgate Personality?
• Which Playoff QB Are You?
• What Kind of Big Game Viewer Are You?

2. Trivia Quizzes
Football fan fanatics are always looking for a way to prove their knowledge. Trivia quizzes are a great opportunity for fans to test their skills and, with how easy it is to share on social media, a chance for them to challenge their friends.

Check out these turnkey football trivia quizzes for inspiration:

• Who Said It: Pro Football Coach Edition
• Rules of the Game: Pro Football Edition
• Big Game Football Trivia

3. Match-Up Quizzes
Every team has its rival. Match-up trivia quizzes are an excellent opportunity to capitalize on that week's important rivalry game. This can work for high school, college or even the weekly big Sunday pro football game. Plus, by featuring a key game each week, you'll be sure to keep up fan excitement and engagement all season long.

Test your skills on these turnkey quizzes for some of this season's biggest games:

• Green Bay vs. Minnesota (9/18/2016)
• Seattle vs. Arizona (10/23/2016)
• Dallas vs. New York (12/11/2016)

Now's the time to start planning your football quiz strategy. Advertisers love football just as much as the fans, so pitching a football quiz bundle could become a big hit with businesses in your market. And with dozens of football turnkey quizzes for you to pick from, you can put together a bundle before the end of the first quarter.

Matt Coen is the president and co-founder of Second Street, a leading provider of private-label online promotions platforms and partner success services for media companies based in St. Louis, Mo. He can be reached at (314) 880-4902 or matt@secondstreet.com.