Self-service help-wanted classifieds
For the do-it-yourself employer, GateHouse Media's self-serve recruiting ads have proven to be convenient and popular. For GateHouse, they've proven to be lucrative.
GateHouse impressed people at a recent SNPA P2P (Publisher-to-Publisher) video conference on classified advertising with this number: projected revenues of $1.5 million for 2019.
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An Easter Egg Hunt through the classifieds
It's that time of year, when readers of the twice-weekly News Reporter in Whiteville, N.C., start on the annual classifieds Easter Egg Hunt.
Friday is the kickoff for this year's hunt. A small Easter egg graphic may appear between classified ads or inside classified ads, or on top of a larger ad on the pages published Tuesdays and Fridays prior to Easter. Readers are asked to find all the eggs, keep count and enter the total number in a contest.
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Free Webinar: Classified 2019 -- Your Biggest Challenges & Freshest Opportunities
If you can't participate on Jan. 10, no problem! Register anyway and view a recording of the webinar at your convenience. MORE
Classifieds done right
Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.
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Crazy 3-D ad hides whole kitchen inside classifieds page
No, you're not dreaming. It's an ad for kitchens hidden inside a fake classifieds page – thanks to a nifty 3-D effect applied to the text.
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New rate structure and guidelines boosts classifieds
The Index-Journal of Greenwood, S.C., has introduced a new rate structure and guidelines for its classified advertising pages that have already boosted the number and types of ads appearing in the paper. The new structure emphasizes jobs, real estate and auto categories, in addition to free ads.
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New approach can turn classifieds back into gold
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.
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What works for McDonald's, works for classifieds, too
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.
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Use vanity to keep realtors in your classified section
A photo and six lines – at just $39 for 30 days – is keeping realtors in the classifieds in Wheeling, W.Va.
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We have a new website:
www.newspapers.org
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.
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New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.
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