Newspaper's redesign includes five-column layout for news, advertising
The Taos (N.M.) News switched to a five-column format as part of a redesign with Creative Circle that launched July 18.
"The Taos News is one of the best weekly papers in the United States," said Bill Ostendorf, president and founder of Creative Circle Media Solutions. "But their owner, Robin Martin, knew they could be even better and asked us to help them take their work up a notch."
Key elements of the redesign were to improve headlines, introduce alternative story forms, make content more relevant to readers, improve the layout and organization of the paper and make better use of their staff photographer (yes, they still have a staff photographer, and a good one). "We also worked on better planning and handling of deadlines," Ostendorf said.
But one of the biggest and most obvious changes was a switch to a five-column grid for both news and advertising.
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A commitment to better print
In the digital age, the Sun Newspapers in southwest Florida are betting on the future of print.
Under the new ownership of Adams Publishing Group and after nine months of planning, the Port Charlotte Sun and its new sister paper, the Punta Gorda Sun, roll out Wednesday with a new look, new sections and new approaches to news coverage intended to expand what readers are getting for their subscriptions.
"Overall, we wanted to create a much better newspaper for our readers, and we wanted to grow our circulation, to modernize and give it a new exciting look and feel," said Publisher Glen Nickerson. But it isn't just one newspaper, it's several.
The biggest change is that the Charlotte Sun will be split into two editions. "It will become the Punta Gorda Sun and the Port Charlotte Sun," Nickerson said.
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New approach can turn classifieds back into gold
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.
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What works for McDonald's, works for classifieds, too
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.
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We have a new website:
www.newspapers.org
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.
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New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.
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