Journalists still do too much writing as if the reader will lean back with "the paper" in an easy chair. We have to change. Even our "print" writing will benefit.MORE
The King William Local will be the source for residents to discover information about upcoming events, share the good news from schools, churches, nonprofits and civic organizations, and learn about the people and places that make the county special.MORE
Four major changes have been announced at The Pilot: publishing frequency, new and improved websites, a paid subscription model and a building renovation.MORE
Local governments outsource printing. The sheriff's office, emergency management center and local schools may be ripe sources of revenue for your newspaper.MORE
If you think producing pictorial books will be a huge burden on your production staff, you're wrong. Let Pediment Publishing show you how easy it can be to earn added revenue.MORE
Studies from the Media Insight Project, Trusting News and others show that audiences put their trust in the news depending on certain factors that are present within the organization. In order to uncover where news outlets are on target or lacking in these factors, Discovery Fellow Taylor Gion from the University of Missouri did some research with new sites across the country.More
COME JUNE 1, I will have spent 30 years as a newspaper consultant. That's a long time. I'll be retiring at the end of this year ... perhaps sooner.
It's time for me to turn my attention more toward Julia and my family ... and the pursuits that bring me joy.
Over for the next few months, I'm offering some of my best columns from the past few years.
Here's one that focuses on designers.More
Read what one student learned from a failed newsletter at a newspaper he interned at this semester. “I may have learned far more about audience engagement through the struggles than I would have if the newsletter succeeded,” he said. “I was forced to be creative, to do whatever I had to lure and keep the audience engaged and coming back for more. In some ways, we did just that, even though we ran out of time.”More