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SNPA will host a free video conference on "Leveraging Data to Build Audience and Diversify Revenue" on Thursday, June 21. To participate you must to sign up by June 15.
Tom Ratkovich, managing partner of LEAP Media Solutions, is the program moderator.
"Publishers are typically tasked with two massive and often conflicting challenges," Ratkovich says. "The first is to grow audience despite declining print circulation and proliferating digital content options. The second is to increase consumer revenue."
The June 21 "P2P" (Publisher-to-Publisher) program will explore the fundamentals of a tactical data strategy and its implications for audience growth and monetization. The program will demonstrate that a well-engineered data strategy will support audience growth and a range of strategic business imperatives – including the preservation of print revenue, digital subscription growth, revenue diversification and more.More
SNPA is hosting a free video conference on "Organizing Your Sales Force" from 2-3 p.m. (EDT) on Thursday, May 17. In just one hour, you will talk with your counterparts at other newspapers and compare your sales organization to others in the industry. This is a conversation every publisher needs to hear.
SNPA "P2P" (Publisher-to-Publisher) programs are free for SNPA members that submit ideas that add to the conversation. And, if you join the call, you will receive all of the input from all of the other participating newspapers.More
SNPA is headed to Nashville, Tenn., this fall – the first time our News Industry Summit has been held in Music City! Dates are Oct. 10-12.
Register now to get the best conference rates.More