"Looming regulation and fast-changing public expectations are complicating the battle to deepen and extend direct services to readers and other users," says Bill Densmore, executive director of the Information Trust Exchange Governing Association. "Acquiring first-party data is essential to take advantage of breakthroughs in personalization and user experience."
At next week's Key Executives Mega-Conference, learn how to drive revenue from online readers without sustaining a decline in programmatic revenue from reduced page views and MUVs.More
SNPA is hosting a video conference on "Growing Revenue" from 2-3 p.m. (EDT) on March 15. It takes just one hour of your time – no fees, no travel – on a topic every publisher needs, with guaranteed ROI! We hope you won't find any reason to sit this one out.MORE
The Galveston County Daily News and Southern Newspapers, Inc., are unabashed print-centric companies. On the closing day of the Mega-Conference, hear how Coast Monthly and their faith in print has transformed them.
Leonard Woolsey, publisher of The Galveston County Daily News, says: "We are not a large newspaper by any sense – a sub 20K circulation newspaper with a hometown base of less than 50,000 year-around residents. But Coast Monthly is a dream we brought to market several years ago and is now approaching a $1 million annual revenue run rate."MORE
Listing platforms are out as prime listings sell in minutes. Realtor ranks are swelling again after the hard years of the Great Recession. How do they stand out? And how can your newspaper help them?
At the Key Executives Mega-Conference, Feb. 26-28 in San Diego, listen to success stories from GateHouse newspapers and The Post and Courier of Charleston, S.C., and re-capture market share from this hot market.MORE
With a century or more of experience bringing the news that's most important for communities as a whole, many efforts with building a new business around content targeted for a specific audience haven't worked.
During a Tuesday afternoon session at the Mega-Conference, prepare to be blown away by the work of some entrepreneurs who are driving successful businesses with targeted media that are a major break from the status quo.MORE
Consistently capturing the attention of the distracted digital consumer remains the biggest challenge for traditional media audience growth. The focus on the Solutions Stage mid-afternoon on Tuesday, Feb. 27, at the Mega-Conference will be on engaging digital customer experiences.MORE
Digital agency services have become an important and growing revenue stream for many media companies, but is there one right way to run this complex business?
During a Tuesday afternoon breakout session at the Mega-Conference, Feb. 26-28 in San Diego, hear from three media companies, all with different business models, who have successful, thriving agencies.MORE
A breakout session on Tuesday afternoon (Feb. 27) at the Mega-Conference will feature a panel discussion that touches on yield management best practices and considerations that publishers need to take into account as the programmatic ecosystem continues to evolve.MORE
SNPA is launching a new series of free "P2P" video conferences for publishers that will help publishers grow revenue and sharpen their management skills.MORE
Four newspaper industry thought leaders will discuss successful and proven subscription revenue growth strategies and case studies from their respective organizations at the Mega-Conference, Feb. 26-28 in San Diego.
With subscription revenues becoming a greater piece of the revenue portfolio, and with many companies transitioning to a consumer revenue-driven business model, this is a can't miss session.MORE
The rise of audio (particularly smart speakers) is the most important new trend in the local news ecosystem. Do you want to learn how to create content, build audiences and make money on Amazon Alexa, Google Assistant/Home and Apple Siri/HomePod? Come to the Mega-Conference, Feb. 26-28 in San Diego!MORE
The rise of audio (particularly smart speakers) is the most important new trend in the local news ecosystem. Do you want to learn how to create content, build audiences and make money on Amazon Alexa, Google Assistant/Home and Apple Siri/HomePod? Come to the Mega-Conference, Feb. 26-28 in San Diego!More
Newspapers hold a unique position in their markets to deliver data-driven events that develop new and deeper connections in their communities, with packaged solutions that bring in big dollars!
At the Key Executives-Mega Conference – Feb. 26-28 in San Diego – hear from a panel of newspaper industry leaders about unique and innovative ideas that you can take home and make work for your business.More
At the Key Executives Mega-Conference, Jeff Burkett, vice president of ad innovations with USA TODAY NETWORK, and Richard Jones, president and owner of Proven Performance Media, will share their insights on what drives performance for advertisers across categories and platforms.