Thursday: Free video conference on growing classified revenue 2/26/19

Classified Ideas: Auto, Real Estate, Employment, Private Party

SNPA will kick off the 2019 P2P (Publisher-to-Publisher) Idea Exchange Program with a free video conference on growing classified revenue on Thursday, March 21, at 2 p.m. (EDT).

Last year more than 150 newspaper executives participated in the P2P program exchanging proven revenue-generating ideas worth more than $1 million.

The P2P programs are free for SNPA members, but participants must sign up in advance and share an idea. To participate in the March 21 call, participants are asked to share an example of a successful classified revenue program.

Click here to learn how you can take part FREE, plus see the topics for the next three video conferences.

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Mega-Conference opens next Monday: #2019MegaConf 2/19/19

Nearly 700 industry executives will gather in Las Vegas next week for a wide-ranging program that features two Monday morning bonus sessions, six general session programs, 18 breakout sessions and a series of roundtable discussion groups.

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Mission One: Revenue 2/14/19

SNPA, Inland Press Association and The Blinder Group are bringing Mission One: Revenue 2019 to Richmond, Va., June 11 through 13 with a program that takes a comprehensive look at all the revenue opportunities available to newspapers.

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Roundtables offer opportunity for sharing among Mega-Conference attendees 2/13/19

Seven roundtable discussion groups will give Mega-Conference attendees the opportunity to exchange ideas and share their best practices on the closing day of the conference.

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Innovation Award finalists to share success stories, lessons learned 2/5/19

The finalists for the Mega-Innovation Award have been announced. Read this story to see which companies placed in the top three. The winner will be announced Tuesday, Feb. 26, at the Mega-Conference.

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Leveraging a customer data platform to drive subscriber growth & diversify revenue 2/1/19

Customer data is the foundation for strategically planning, executing and optimizing audience growth and revenue diversification efforts. Unifying, analyzing and deploying all available customer intelligence to optimize a customer journey that is perfectly engineered for each individual – transporting that consumer efficiently from awareness to paid customer status – is essential to financial viability.

At the Mega-Conference, hear how GateHouse Media's investment in customer data is not only supporting digital subscription growth, but is impacting revenue diversification initiatives across the enterprise. Learn how The Dallas Morning News is leveraging marketing automation to fund and enrich digital transformation efforts by extending the print runway.

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Gannett's raising its IQ to outsmart local competition 1/23/19

As local advertising spend continues to rise, delivering the leading marketing and advertising solutions have never been more important.

On Tuesday at the Mega-Conference, Paras Maniar, President Local, Gannett | USA TODAY NETWORK, will talk about how Gannett has been innovating to offer local advertisers more effective and creative ways to connect to its audience in local communities across the country.

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Podcasting trends, opportunities and best practices 1/22/19

Podcasting has been around for more than a decade but has seen explosive growth the last few years as smartphones and smart speakers have become ubiquitous media devices. Podcast ad revenue has nearly doubled in the last two years to $314 million since 2017, according to the Interactive Advertising Bureau, which projects revenue to double again by 2020.

If this content distribution channel is not in your strategic plan, maybe one of the Tuesday morning breakout sessions at the Mega-Conference will change your mind.

Laura Rich, host of The Exit Club, a podcast about entrepreneurs, and founder of The Podcasting Agency, which develops engaging audio content for marketers, will lead a panel that will discuss best practices in podcast marketing, from content and distribution to technology and advertising options.

Joining her will be Hans Appen, president of Appen Media Group in Alpharetta, Ga., and Jay Prather, executive director digital programming for the Las Vegas (Nev.) Review-Journal.

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More free P2P video conferences coming in 2019 11/20/18

SNPA's monthly P2P video conference calls for publishers and department heads provided members with more than a $1,000,000 in revenue and cost-cutting ideas in 2018 ... and more programs are coming in 2019!

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Register for Mega-Conference by Nov. 26 and save $100 10/23/18

Don't miss 2019's biggest industry event, where you will hear from the best in the country on how they are transforming their newspaper companies into dynamic multi-media entities.

Our speakers will feature top executives from both large and small organizations who are at the forefront of the dramatic changes in consumer and advertiser attitudes.

The Key Executives Mega-Conference is brought to you by SNPA, the Inland Press Association, Local Media Association and News Media Alliance.

This year we are dialing in the focus with two programming tracks – B2B and B2C.

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