He says, "If we continue to sell traditional media in traditional ways, we will get traditional results. I am amazed at the culture and sales 'systems' I see in place at newspapers – large and small – across the nation. It is as if we are ignoring the world around us and have accepted that the end is near."
Dohrn will lead a three-and-a-half-hour BONUS WORKSHOP for Mega-Conference attendees on Monday morning, Feb. 25, focused on newspaper sales and managing salespeople. Your sales managers need to be there!
A separate workshop focusing on audience and subscriber management will run concurrently. Topics and presenters for that workshop – designed for circulation, audience and key management executives – will be announced soon.
Plan your travel to arrive on Sunday, so you can benefit from these added conference sessions. More
SNPA's monthly P2P video conference calls for publishers and department heads provided members with more than a $1,000,000 in revenue and cost-cutting ideas in 2018 ... and more programs are coming in 2019!MORE
Don't miss 2019's biggest industry event, where you will hear from the best in the country on how they are transforming their newspaper companies into dynamic multi-media entities.
Our speakers will feature top executives from both large and small organizations who are at the forefront of the dramatic changes in consumer and advertiser attitudes.
The Key Executives Mega-Conference is brought to you by SNPA, the Inland Press Association, Local Media Association and News Media Alliance.
This year we are dialing in the focus with two programming tracks – B2B and B2C.MORE