Return of the society section 7/26/16

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The State in Columbia, S.C., has just gone old school. At the beginning of July, The State began printing free announcements of engagements, weddings, anniversaries and debutantes. And, the publisher is reporting phenomenal response. "Readers love it."

The service is cross-promoted on social media and with The State's Carolina Brides magazine.

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How to make a basic Google map 7/25/16

By Nicole Simmons, regional digital editor, GateHouse Media New England
EXECUTIVE SUMMARY  

Here's how you can make a "basic" map with just one or two points on it. Because, you know, people like to know where things are happening.

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5 data mapping tool alternatives to Google Maps 4/19/16

EXECUTIVE SUMMARY  

Google's custom maps are a great place to start visualizing location data, and for many datasets, the tool does the trick. But don't stop there – beyond Google Maps there is a world of digital mapping tools full of different aesthetic and functional possibilities. Spark your inspiration with these five data mapping tool alternatives to Google Maps.

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Austin American-Statesman launches area’s go-to tech site: 512tech.com 3/28/16

EXECUTIVE SUMMARY  

As Austin's technology industry and community have grown, so has the Austin American-Statesman's coverage of them, leading to the development and launch of the tech-focused site, 512tech.com.

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3 tips for digging deeper into crime reporting 3/11/16

By Tim Schmitt, project manager, GateHouse Media
EXECUTIVE SUMMARY  

A domestic violence case that ended with the mother of two being gunned down as she left work turned into an enterprise piece that posed the question: Is there a need for reform when it comes to the traditional bond system? Here are tips for creating these types of enterprise reporting.

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Are we having fun yet? 3 ways to create engaging content 3/11/16

By Jean Hodges, senior director of content, GateHouse Media
EXECUTIVE SUMMARY  

A lot of what we do in newsrooms is deadly serious and necessarily so. But anyone who has worked in a newsroom knows we need to have some fun to stay sane. Here are three delightful ideas to add interactive layers to stories and make them more meaningful to your readers.

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3 coverage tips to ready your readers to face the Taxman 3/8/16

By Lisa Glowinski, general manager, More Content Now
EXECUTIVE SUMMARY  

To spin an old adage, two things in life are certain: Taxes and the fact that people will wait until deadline to do their taxes. Readers need tax information now, and here's how to satisfy them.

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How a seven-person community newspaper reached 20,000 Facebook followers 3/8/16

By Sheri McWhirter, digital editor at The Daily Telegram
EXECUTIVE SUMMARY  

The Daily Telegram in Adrian, Mich., experienced an organic surge in popularity on social media site Facebook during recent months. Learn how breaking news and the use of Facebook Insights is increasing audience growth and interaction on the social media site.

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Photographer sees the city through the unique lens of its street signs 3/1/16

By Wade Spees, The Post and Courier, Charleston, S.C.
EXECUTIVE SUMMARY  

The Post and Courier gives a weekly assignment to its readers who want to submit photos on a given theme, themes that run from "Urban decay" to "Seeing red" to "Signs of spring."

Along the same lines, the paper gave its photography staff an assignment to come up with a gallery on any theme that could run any time.

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10 tips for understanding your audiences and targeting new ones 8/2/13

By Dena Levitz (reprinted from the website of the American Press Institute)
EXECUTIVE SUMMARY  

In a consumer-driven media age, in which charging for digital content is becoming a large part of the business model, publishers have to focus more on individual users' needs and desires. Here are 10 key insights to consider.

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